In this 21st century world of ours we are no longer men.

We are urban warriors who have lost touch with our inner self, with the energy we have inside.

We are at war with ourselves, engaged in a constant battle between two opposing forces: the material and the spiritual; outer energy and inner strength; body and mind; essence and appearance; living and surviving.

But it’s not too late to balance these two forces, if we can evolve from the urban warrior to the Urban Shaman. 

Because this is our epoch, this is our time, the time whose battles and daily conflicts we have to live within, exist within. It’s here and now in the 21st century that we can aspire to the rank of “Urban Shaman®”.

Italian creative spirit and a profound knowledge of the far-off cultures of Asia and Africa: this is the special blend behind a collection of precision watches that draw their strength from the energy and the natural balance that emanate from natural stones. These carefully-selected gemstones are painstakingly mined using a specially-patented system, so that their natural balance and their priceless energy-giving powers can be transmitted to the wearer of any of the models from the Frankstone® watches collection.

In our highly-developed industrial societies, in which consumerism and productivity have been the driving forces behind the economy for decades, it’s time to take a step back and rediscover those traditional values that we’ve lost along the way. A Frankstone® watch is not a therapeutic instrument, nor is it a “cure-all” for the world’s ills; but our business philosophy and commitment have a clear focus, a single aim: to produce an everyday object with a difference.

Here at Frankstone® our desire is to create watches that do more than just look good and tell you what time it is. At the heart of a Frankstone® watch is that primordial dualism that is the traditional signal feature of time. The perception of time is a very personal, individual concept that is the flipside of time in the scientific sense of measuring movement.

What we humans perceive above all is the rhythm and energy of time as it affects us personally and our surroundings. We are not born with the perception of time as such; it is something babies and children do not possess. What we are aware of is rhythm, energy, movement. This primordial dualism lies at the very root of shamanic culture. The two faces of shamanism – lucidity and possession – create a perfect balance between flashes of pure energy and moments of serenity, of calm wellbeing; and it is this same dualism that lies at the heart of Frankstone® watches, in which time in the chronological sense and time in its primary sense of movement and rhythm blend together into a dynamic, balanced circle of energy...